STRATEGIC ADVISORY
We partner with people who have a great idea on how to create a business around it, accelerating their progress from ideation to implementation.
Your Strategic Partner from Concept to Investor Pitch
Ideation Phase:
Visioning: Product/ Service (MVP: Minimum Viable Product)
Beta & Demo
Business Concept
Ideal Customer
Use case/proof of concept
Opportunity sizing: (T.A.M.: Total Addressable Market)
Competitive Differentiation
Messaging
Business Plan &
Pitch Deck formulation:
Product/ Market Fit
Team and organization structure
GTM (Go To Market) strategy
Omni-channel strategy
Investor targeting and Board selection
Cash flow and capital requirements
Pro Forma financials
Resource allocation
Risk assessment
Post-Funding Support:
Strategic advisory counseling
Future proofing
Profitable Scaling
Design Thinking
Blue Ocean Strategy
Katy Hansell Impact Partners™ Strategic Advisory service is targeted to NEW founders who don't have access to business consultants, incubators / accelerators, or private equity / venture capital.
What they are looking for is a seasoned advisor who has aligned interests and isn’t motivated by quick returns (i.e. diluting their equity), but wants to help turn this idea into a sustainable business reality.
Most founders want someone who is:
An expert on business AND
Understands the founder’s journey AND
Is passionate about creating new businesses
Katy is all three.
Bringing in Katy as a strategic advisor sooner will:
Reduce “concept churn”
Add clarity
Increase stability
Reduce anxiety
Collapse total cycle time from ideation to implementation
Save you headaches and money, while getting you aligned hires, partners, and capital at attractive terms.
The goal is to get to a MVP (Minimum Viable Product) as soon as possible and nail the point of differentiation. That is your golden ticket to partners to help you scale.